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logos, mnemonics, creative designs, event branding
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Scope of Work: Event Branding, Creative Design, Content Management, Social Media Marketing
Event Title & Logo Design
The event name 'FemIndia 2022' was conceptualized to reflect the focus of the event - 'celebrating womanhood' , the word 'Fem', an abbreviation of 'feminine' and 'India' were clubbed together with the year in which the event was held, representing the women of India in the contemporary times.
Design logic of the FemIndia 2022 logo:
the silhouette of a woman, spreading her golden wings to soar high- the central visual of the logo, reflects the purpose with which the event was conceptualized
the wordmark 'FemIndia' is in black, bold, capitalized fonts were designed to go with the bold female logomark along with the year of celebration
Event Teasers
Posters, Social media posts and printed cards were desiged and distributed well ahead of the event to create excitement and interest around the theme.
The entire event flow was floated to attract people to the various segments of the event which included various forms of art and literature, discussions, debates and the erudite parrticipants who were participating in this one-of-its kind event.
Posters
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