Portfolio
logos, mnemonics, creative designs, event branding
logos, mnemonics, creative designs, event branding
Scope of Work: Logo creation, Branding and Corporate Communication Strategy, Creative Design, Content Management, Social Media Marketing, Corporate Communcations, Web Content Development
Disclaimer:
With due acknowledgement to the rights of the client. All the designs displayed here are published in the public domain/ social media, and donot constitute any infringement of copyright.
Brand Name & Logo Design
The brand name 'Karoo Kosh' was conceptualized to represent a brand of curated Ethnic wear and Handicrafts ensemble store . 'Karoo', a Sanskrit word, meaning 'Hand-crafted' and 'Kosh', again a Sanskrit word, meaning- 'Teasure Trove'. So, 'Karoo Kosh' represents the brand that is a treasure trove of hand-crafted artefacts.
Design logic of the Karoo Kosh logo:
Celebrating the revival of pride in everything that represents 'India' and 'Indian', The Karoo Kosh logo is the letter 'K' in Devnagari script, which is the intial letter of the wordmark of the brand
The word mark of Karoo Kosh is created using a carefully chosen Type face that looks elegant and artistic with two lines running above and below the text, to highlight the brand name
The brand colors of Karoo Kosh are Black, Gold and Cream to create a visual feel of vibrant, yet subtle elegance and richness
Brand Label
The brand label carries the Karoo Kosh logo on a brown card board background with a watermark of golden geometric design featuring Indian motifs. All Karoo Kosh Labels and name cards are printed on eco-friendly brown card board paper, reflecting the orientation of the brand towards sustainability and eco-conservation.
Banner design for Social Media Handles
Product Photography, Conceptualization & Showcase for Social Media Posts
Theme -based Social Media Posts
Auspicious Color for Durga Shashti
Knowledge about Durga Saptami
Recognizing the aspect of the Goddess on Durga Ashtami
Connecting the brand with festive elements
Greeting for Dussehra
This series of social media posts were created to connect Karoo Kosh products to the themes, aspects of the mother Goddess and colours of the major Navratri days, signifying the iportance of wearing related colours on each auspicious day to add vibrance and relevance to the celebrations.
Similar posts were created on various other occasions to greet customers and well wishers, using the products along with the brand logo.