Portfolio

Scope of Work: Logo creation, Branding and Corporate Communication Strategy, Creative Design, Content Management, Social Media Marketing, Corporate Communcations, Web Content Development

Disclaimer:
With due acknowledgement to the rights of the client. All the designs displayed here are published in the public domain/ social media, and donot constitute any infringement of copyright.

The brand name 'Karoo Kosh' was conceptualized to represent a brand of curated Ethnic wear and Handicrafts ensemble store . 'Karoo', a Sanskrit word, meaning 'Hand-crafted' and 'Kosh', again a Sanskrit word, meaning- 'Teasure Trove'. So, 'Karoo Kosh' represents the brand that is a treasure trove of hand-crafted artefacts.

Design logic of the Karoo Kosh logo:

• Celebrating the revival of pride in everything that represents 'India' and 'Indian', The Karoo Kosh logo is the letter 'K' in Devnagari script, which is the intial letter of the wordmark of the brand

• The word mark of Karoo Kosh is created using a carefully chosen Type face that looks elegant and artistic with two lines running above and below the text, to highlight the brand name

• The brand colors of Karoo Kosh are Black, Gold and Cream to create a visual feel of vibrant, yet subtle elegance and richness

This series of social media posts were created to connect Karoo Kosh products to the themes, aspects of the mother Goddess and colours of the major Navratri days, signifying the iportance of wearing related colours on each auspicious day to add vibrance and relevance to the celebrations.

Similar posts were created on various other occasions to greet customers and well wishers, using the products along with the brand logo.